![]() Growth in Ford’s strong commercial vehicle business is key to its European profitability, supported by new products and services, working with an extensive network of commercial vehicle converter partners, with Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture providing cost-effective vehicle development and sourcing.ĭriving further growth in the commercial vehicle business will be an ecosystem built around connected services co-developed with customers and designed to enhance the customer experience and help their businesses to thrive. In 2020, Ford achieved its sixth successive year as the leading commercial vehicle sales brand in Europe. “We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford’s plan to turnaround our global automotive operations.”Ĭentral to Ford’s transformation of its operations in Europe over the past two years were a $1 billion improvement in structural costs, addressing underperforming markets, the creation of a more targeted vehicle line up within three customer-focused business groups, and partnerships to drive growth and improved levels of profitability across the business.Īccelerating Ford’s commercial vehicle business growth ![]() Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe. “We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. The news comes after Ford reporting, in the fourth quarter of 2020, a return to profit in Europe and announced it was investing at least $22 billion globally in electrification through 2025, nearly twice the company’s previous EV investment plans. Similarly, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030. 17, 2021 – Ford today is taking a significant step forward in its European transformation with a commitment to go all-in on its electric passenger vehicles and to substantially grow and electrify its leading commercial vehicle business.įord committed today that by mid-2026, 100 percent of Ford’s passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030. Having successfully restructured and returning to profitability in Europe in the fourth quarter of 2020, Ford moves to next phase of plan, led by an all-electric future remains on track to reach 6% EBIT margin as part of company’s plan to turnaround its global automotive operationsĬOLOGNE, Germany, Feb.Ford’s drive to a fully electric future spearheaded by a $1 billion investment in a new electric vehicle manufacturing center in Cologne company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023.Europe-leading Ford commercial vehicle business key to future growth and profitability, supported by new products and services and Ford’s strategic alliance with Volkswagen and its Ford Otosan joint venture.Ford’s commercial vehicle range in Europe also will be 100% zero-emissions capable,Īll-electric or plug-in hybrid, by 2024 two-thirds of commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.Ford says by mid-2026, 100% of its passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid moving to all-electric by 2030.
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